BURSA \u2013<\/strong> T\u00fcrkiye Seyahat Acentalar\u0131 Birli\u011fi (T\u00dcRSAB) Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve BURKON Turizm Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hasan Eker<\/strong>, 27 Eyl\u00fcl D\u00fcnya Turizm G\u00fcn\u00fc dolay\u0131s\u0131yla yapt\u0131\u011f\u0131 de\u011ferlendirmede, T\u00fcrkiye turizminin mevcut durumunu ve sekt\u00f6r\u00fcn gelece\u011fine ili\u015fkin beklentilerini de\u011ferlendirdi.<\/p>\n\n\n\n T\u00fcrkiye\u2019nin sahip oldu\u011fu do\u011fal, tarihi ve k\u00fclt\u00fcrel zenginliklerin yan\u0131 s\u0131ra g\u00fc\u00e7l\u00fc turizm altyap\u0131s\u0131 ve deneyimiyle \u00f6nemli bir destinasyon olmaya devam etti\u011fini belirten Eker, k\u00fcresel turizm pazar\u0131nda rekabetin giderek artt\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n\n\n\n Eker, T\u00fcrkiye\u2019nin turizmde elde etti\u011fi ba\u015far\u0131lar\u0131n yaln\u0131zca ziyaret\u00e7i say\u0131lar\u0131 \u00fczerinden de\u011ferlendirilmemesi gerekti\u011fini belirterek, turist ba\u015f\u0131na harcama, turizm geliri ve olu\u015fturulan katma de\u011ferin de temel g\u00f6stergeler aras\u0131nda yer almas\u0131 gerekti\u011fini<\/strong> ifade etti.<\/p>\n\n\n\n D\u00fcnya turizminde rekabetin her ge\u00e7en y\u0131l daha da yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 belirten Hasan Eker, T\u00fcrkiye\u2019nin g\u00fc\u00e7l\u00fc y\u00f6nlerini korurken yeni turizm \u00fcr\u00fcnleri ve yeni pazarlama stratejileri geli\u015ftirmesi gerekti\u011fini s\u00f6yledi.<\/p>\n\n\n\n Eker, \u00f6zellikle Akdeniz destinasyonlar\u0131 ve K\u00f6rfez \u00fclkelerinin turizm yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekerek \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n \u201cT\u00fcrkiye turizmde \u00e7ok g\u00fc\u00e7l\u00fc bir altyap\u0131ya, deneyime, do\u011fal ve k\u00fclt\u00fcrel zenginli\u011fe sahip. Ancak d\u00fcnya turizminde rekabet her ge\u00e7en g\u00fcn daha da art\u0131yor. M\u0131s\u0131r ba\u015fta olmak \u00fczere Akdeniz destinasyonlar\u0131 ve K\u00f6rfez \u00fclkeleri yeni yat\u0131r\u0131mlarla, farkl\u0131 turizm \u00fcr\u00fcnleriyle ve g\u00fc\u00e7l\u00fc tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131yla pazardan daha fazla pay almaya \u00e7al\u0131\u015f\u0131yor. Bu nedenle bizim de mevcut g\u00fcc\u00fcm\u00fcz\u00fc koruman\u0131n \u00f6tesinde yeni bir vizyon ortaya koymam\u0131z gerekiyor.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Eker\u2019in de\u011ferlendirmesine g\u00f6re T\u00fcrkiye\u2019nin bundan sonraki s\u00fcre\u00e7te yaln\u0131zca mevcut turizm kapasitesini korumas\u0131 de\u011fil, de\u011fi\u015fen turist beklentilerine cevap verebilecek yeni \u00fcr\u00fcn ve hizmet modelleri geli\u015ftirmesi \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n Turizm sekt\u00f6r\u00fcnde son y\u0131llarda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcme dikkat \u00e7eken Hasan Eker, seyahat tercihlerinin de \u00e7e\u015fitlendi\u011fini s\u00f6yledi.<\/p>\n\n\n\n Eker, turistlerin art\u0131k yaln\u0131zca deniz, kum ve g\u00fcne\u015f odakl\u0131 tatilleri tercih etmedi\u011fini belirterek, k\u00fclt\u00fcr, gastronomi, sa\u011fl\u0131k, spor, do\u011fa, tarih, kongre, al\u0131\u015fveri\u015f ve deneyim turizminin giderek daha fazla \u00f6nem kazand\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n Eker \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n \u201cArt\u0131k turist yaln\u0131zca deniz, kum ve g\u00fcne\u015f aram\u0131yor. K\u00fclt\u00fcr, gastronomi, sa\u011fl\u0131k, spor, do\u011fa, tarih, kongre, al\u0131\u015fveri\u015f ve deneyim odakl\u0131 seyahatler giderek daha fazla \u00f6nem kazan\u0131yor. T\u00fcrkiye\u2019nin sahip oldu\u011fu bu b\u00fcy\u00fck \u00e7e\u015fitlili\u011fi daha iyi de\u011ferlendirmemiz gerekiyor.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n T\u00fcrkiye\u2019nin farkl\u0131 turizm alanlar\u0131nda \u00f6nemli bir potansiyele sahip oldu\u011funu belirten Eker, bu potansiyelin daha y\u00fcksek katma de\u011fer yaratacak \u015fekilde de\u011ferlendirilmesi gerekti\u011fini vurgulad\u0131.<\/p>\n\n\n\n Turizmin gelece\u011finde teknoloji ve verinin daha fazla rol oynayaca\u011f\u0131n\u0131 ifade eden Eker, sekt\u00f6r\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcme daha h\u0131zl\u0131 uyum sa\u011flamas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n\n\n\n Eker, turizm sekt\u00f6r\u00fcn\u00fcn yeni d\u00f6nemde b\u00fcy\u00fck veri, bilimsel analiz ve dijital teknolojilerden<\/strong> daha etkin yararlanmas\u0131 gerekti\u011fini belirterek, turistlerin beklentilerinin do\u011fru analiz edilmesinin \u00f6nemine dikkat \u00e7ekti.<\/p>\n\n\n\n \u201c\u0130novatif turizm \u00fcr\u00fcnleri geli\u015ftirmeli, dijitalle\u015fmeyi h\u0131zland\u0131rmal\u0131, b\u00fcy\u00fck veriyi ve bilimi daha etkin kullanmal\u0131, turistin beklentisini do\u011fru analiz ederek ki\u015fiselle\u015ftirilmi\u015f deneyimler sunmal\u0131y\u0131z.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Eker\u2019e g\u00f6re turist davran\u0131\u015flar\u0131n\u0131n do\u011fru analiz edilmesi, seyahat acentelerinin yeni \u00fcr\u00fcnler geli\u015ftirmesi ve T\u00fcrkiye\u2019nin uluslararas\u0131 pazarlardaki rekabet g\u00fcc\u00fcn\u00fc art\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n Turizmin ekonomik boyutunun yan\u0131 s\u0131ra k\u00fclt\u00fcrel ve toplumsal y\u00f6n\u00fcne de dikkat \u00e7eken Hasan Eker, sekt\u00f6r\u00fcn farkl\u0131 toplumlar aras\u0131nda ileti\u015fim kurulmas\u0131na katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n Eker, turizmin T\u00fcrkiye\u2019nin k\u00fclt\u00fcr\u00fcn\u00fcn ve de\u011ferlerinin d\u00fcnyaya tan\u0131t\u0131lmas\u0131nda \u00f6nemli bir ara\u00e7 oldu\u011funu belirterek \u015fu de\u011ferlendirmeyi yapt\u0131:<\/p>\n\n\n\n \u201cTurizm; k\u00fclt\u00fcr\u00fcm\u00fczd\u00fcr, tarihimizdir, gastronomimizdir, do\u011fam\u0131zd\u0131r, sanat\u0131m\u0131zd\u0131r. Ayn\u0131 zamanda farkl\u0131 toplumlar\u0131n birbirini tan\u0131mas\u0131n\u0131, anlamas\u0131n\u0131 ve ileti\u015fim kurmas\u0131n\u0131 sa\u011flayan \u00f6nemli bir k\u00f6pr\u00fcd\u00fcr.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n \u0130nsanlar\u0131n farkl\u0131 co\u011frafyalar\u0131 ke\u015ffetme ve farkl\u0131 k\u00fclt\u00fcrleri deneyimleme iste\u011finin devam edece\u011fini belirten Eker, bu nedenle turizmin k\u00fcresel \u00f6l\u00e7ekte \u00f6nemini koruyaca\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n T\u00fcrkiye\u2019nin turizm gelirlerini art\u0131rabilmesi i\u00e7in daha y\u00fcksek katma de\u011fer \u00fcreten turizm alanlar\u0131na y\u00f6nelmesi gerekti\u011fini belirten Eker, \u00f6zellikle gastronomi, sa\u011fl\u0131k, k\u00fclt\u00fcr, kongre ve etkinlik turizmi<\/strong> gibi alanlar\u0131n daha fazla desteklenmesi gerekti\u011fini s\u00f6yledi.<\/p>\n\n\n\n Eker, ziyaret\u00e7i say\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131n yan\u0131 s\u0131ra turistlerin T\u00fcrkiye\u2019de daha uzun s\u00fcre kalmas\u0131n\u0131 ve daha fazla harcama yapmas\u0131n\u0131 sa\u011flayacak \u00fcr\u00fcnlerin geli\u015ftirilmesinin \u00f6nemine i\u015faret etti.<\/p>\n\n\n\n Bu kapsamda farkl\u0131 destinasyonlar\u0131n sahip oldu\u011fu yerel de\u011ferlerin turizm \u00fcr\u00fcnlerine d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi ve turizmin \u00fclke geneline daha dengeli \u015fekilde yay\u0131lmas\u0131 gerekti\u011fi mesaj\u0131n\u0131 verdi.<\/p>\n\n\n\n Turizm sekt\u00f6r\u00fcn\u00fcn maliyetler, istihdam, finansman ve vergiler ba\u015fta olmak \u00fczere \u00e7e\u015fitli sorunlarla kar\u015f\u0131 kar\u015f\u0131ya bulundu\u011funu ifade eden Eker, kamu taraf\u0131ndan sa\u011flanan destek ve te\u015fviklerin sekt\u00f6r\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n Eker, turizm sekt\u00f6r\u00fcne verilen deste\u011fin yaln\u0131zca mevcut i\u015fletmeler a\u00e7\u0131s\u0131ndan de\u011ferlendirilmemesi gerekti\u011fini belirterek \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n \u201cTurizmciye verilen destek yaln\u0131zca bug\u00fcn faaliyet g\u00f6steren i\u015fletmelere verilen bir destek olarak g\u00f6r\u00fclmemeli. Bu destekler, T\u00fcrkiye\u2019nin gelecekteki turizm gelirlerine, istihdam\u0131na ve uluslararas\u0131 rekabet g\u00fcc\u00fcne yap\u0131lan yat\u0131r\u0131mlard\u0131r.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Sekt\u00f6r\u00fcn uzun vadeli planlama yapabilmesi i\u00e7in \u00f6ng\u00f6r\u00fclebilir bir ekonomik ortam ve s\u00fcrd\u00fcr\u00fclebilir destek mekanizmalar\u0131na ihtiya\u00e7 bulundu\u011funu belirten Eker, turizm i\u015fletmelerinin yeni yat\u0131r\u0131mlar yapabilmesi ve yeni turizm \u00fcr\u00fcnleri geli\u015ftirebilmesi a\u00e7\u0131s\u0131ndan bu mekanizmalar\u0131n \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n T\u00fcrkiye\u2019nin turizmde elde etti\u011fi kazan\u0131mlar\u0131n korunmas\u0131 ve yeni pazarlara a\u00e7\u0131l\u0131m\u0131n h\u0131zland\u0131r\u0131lmas\u0131 gerekti\u011fini vurgulayan Eker, seyahat acentelerinin bu d\u00f6n\u00fc\u015f\u00fcmde \u00f6nemli g\u00f6rev \u00fcstlendi\u011fini belirtti.<\/p>\n\n\n\n Acentelerin turist ile destinasyon aras\u0131nda \u00f6nemli bir k\u00f6pr\u00fc olu\u015fturdu\u011funu ifade eden Eker, de\u011fi\u015fen seyahat al\u0131\u015fkanl\u0131klar\u0131 kar\u015f\u0131s\u0131nda sekt\u00f6r\u00fcn yeni \u00fcr\u00fcnler geli\u015ftirmesi ve farkl\u0131 pazarlara y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n\u0131 art\u0131rmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n\n\n\n T\u00fcrkiye\u2019nin sahip oldu\u011fu destinasyon \u00e7e\u015fitlili\u011finin seyahat acenteleri arac\u0131l\u0131\u011f\u0131yla daha etkili bi\u00e7imde tan\u0131t\u0131labilece\u011fini belirten Eker, turizm sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131n\u0131n ortak bir vizyon etraf\u0131nda hareket etmesinin \u00f6nemine dikkat \u00e7ekti.<\/p>\n\n\n\n Hasan Eker, 27 Eyl\u00fcl D\u00fcnya Turizm G\u00fcn\u00fc dolay\u0131s\u0131yla turizm sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlara da mesaj g\u00f6nderdi.<\/p>\n\n\n\n Turizmin uzmanl\u0131k, deneyim, sab\u0131r ve uzun vadeli d\u00fc\u015f\u00fcnme gerektiren bir meslek oldu\u011funu belirten Eker, sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131n farkl\u0131 k\u00fclt\u00fcrleri bir araya getiren \u00f6nemli bir g\u00f6rev \u00fcstlendi\u011fini s\u00f6yledi.<\/p>\n\n\n\n Eker, a\u00e7\u0131klamas\u0131nda \u015fu ifadeleri kulland\u0131:<\/p>\n\n\n\n \u201cTurizm bir meslektir. Deneyim, bilgi, sab\u0131r ve uzun vadeli d\u00fc\u015f\u00fcnce gerektirir. Turizmci \u00f6zverilidir, \u00e7\u00f6z\u00fcm odakl\u0131d\u0131r, insan odakl\u0131d\u0131r ve farkl\u0131 k\u00fclt\u00fcrleri bir araya getirir. Turizm sekt\u00f6r\u00fcn\u00fcn i\u00e7erisinde yer alan bir meslekta\u015f\u0131n\u0131z olarak turizmci olmakla gurur duyuyorum.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Eker, D\u00fcnya Turizm G\u00fcn\u00fc vesilesiyle ba\u015fta turizm \u00e7al\u0131\u015fanlar\u0131 olmak \u00fczere sekt\u00f6r\u00fcn t\u00fcm payda\u015flar\u0131n\u0131n yan\u0131 s\u0131ra turizm \u00f6\u011frencileri ve e\u011fitimcilerinin de g\u00fcn\u00fcn\u00fc kutlad\u0131.<\/p>\n\n\n\n 27 Eyl\u00fcl D\u00fcnya Turizm G\u00fcn\u00fc dolay\u0131s\u0131yla yapt\u0131\u011f\u0131 de\u011ferlendirmede T\u00fcrkiye turizminin g\u00fc\u00e7l\u00fc bir altyap\u0131ya sahip oldu\u011funu vurgulayan Hasan Eker, k\u00fcresel rekabetin artmas\u0131yla birlikte yeni bir d\u00f6nemin ba\u015flad\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n\n\n\n Eker\u2019in mesaj\u0131nda; daha y\u00fcksek katma de\u011fer, \u00e7e\u015fitlendirilmi\u015f turizm \u00fcr\u00fcnleri, dijitalle\u015fme, s\u00fcrd\u00fcr\u00fclebilir destek mekanizmalar\u0131, yeni pazarlar ve de\u011fi\u015fen turist beklentilerine uyum<\/strong> ba\u015fl\u0131klar\u0131 \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n T\u00fcrkiye\u2019nin sahip oldu\u011fu do\u011fal, tarihi, k\u00fclt\u00fcrel ve gastronomik zenginliklerin daha etkin de\u011ferlendirilmesi gerekti\u011fini belirten Eker, turizm sekt\u00f6r\u00fcn\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan ortak bir vizyon olu\u015fturulmas\u0131 gerekti\u011fini ifade etti.<\/p>\n\n\n\n Hasan Eker\u2019in 27 Eyl\u00fcl D\u00fcnya Turizm G\u00fcn\u00fc mesaj\u0131n\u0131n ana ba\u015fl\u0131\u011f\u0131 ise net:<\/strong><\/p>\n\n\n\n HASAN EKER\u2019DEN D\u00dcNYA TUR\u0130ZM G\u00dcN\u00dc MESAJI: \u201cTUR\u0130ZMDE YEN\u0130 B\u0130R V\u0130ZYON ORTAYA KOYMALIYIZ\u201d T\u00dcRSAB BA\u015eKAN YARDIMCISI VE BURKON TUR\u0130ZM Y\u00d6NET\u0130M KURULU BA\u015eKANI HASAN EKER, T\u00dcRK\u0130YE TUR\u0130ZM\u0130N\u0130N GELECE\u011e\u0130NE D\u0130KKAT \u00c7EKT\u0130 BURSA \u2013 T\u00fcrkiye Seyahat Acentalar\u0131 Birli\u011fi (T\u00dcRSAB) Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve BURKON Turizm Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hasan Eker, 27 Eyl\u00fcl D\u00fcnya Turizm G\u00fcn\u00fc dolay\u0131s\u0131yla yapt\u0131\u011f\u0131 de\u011ferlendirmede, T\u00fcrkiye turizminin […]<\/p>\n","protected":false},"author":2,"featured_media":38385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[286],"tags":[],"class_list":["post-38384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/38384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=38384"}],"version-history":[{"count":1,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/38384\/revisions"}],"predecessor-version":[{"id":38386,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/38384\/revisions\/38386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/media\/38385"}],"wp:attachment":[{"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=38384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=38384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sonkale16tv.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=38384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u201cMEVCUT G\u00dcC\u00dcM\u00dcZ\u00dcN \u00d6TES\u0130NE GE\u00c7MEL\u0130Y\u0130Z\u201d<\/h2>\n\n\n\n
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TUR\u0130ST\u0130N BEKLENT\u0130S\u0130 DE\u011e\u0130\u015e\u0130YOR<\/h2>\n\n\n\n
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\u201cD\u0130J\u0130TALLE\u015eMEY\u0130 HIZLANDIRMALIYIZ\u201d<\/h2>\n\n\n\n
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\u201cTUR\u0130ZM SADECE KONAKLAMA VE SEYAHAT DE\u011e\u0130LD\u0130R\u201d<\/h2>\n\n\n\n
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HEDEF: DAHA Y\u00dcKSEK KATMA DE\u011eER<\/h2>\n\n\n\n
\u201cTUR\u0130ZM\u0130 DESTEKLEMEK GELECE\u011eE YATIRIMDIR\u201d<\/h2>\n\n\n\n
\n
SEYAHAT ACENTELER\u0130 D\u00d6N\u00dc\u015e\u00dcM\u00dcN \u00d6NEML\u0130 AKT\u00d6RLER\u0130<\/h2>\n\n\n\n
\u201cTUR\u0130ZMC\u0130 OLMAKLA GURUR DUYUYORUM\u201d<\/h2>\n\n\n\n
\n
\u201cT\u00dcRK\u0130YE TUR\u0130ZMDE YEN\u0130 B\u0130R V\u0130ZYON ORTAYA KOYMALI\u201d<\/h2>\n\n\n\n
\u201cTUR\u0130ZMDE YEN\u0130 B\u0130R V\u0130ZYON ORTAYA KOYMALIYIZ\u201d<\/h1>\n","protected":false},"excerpt":{"rendered":"